The «umbrella» brand «HALAL KAZAKHSTAN» was presented for the first time at the specialized exhibition «HALFEST ASEAN 2017» in Kuala Lumpur under the support of JSC «National Company «KAZAKH INVEST» and the Embassy of the Republic of Kazakhstan in Malaysia. In the period of August 23-27, 2017 the domestic products were presented in the Kazakhstan pavilion by such manufacturers as «ABAYA» LLP, «Ordabasy Kus» LLP, «Eurasian Foods» JSC and «Astana Agroproduct» LLP.
Reference: Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam, Iran, Syria, China and other countries presented their pavilions at the exhibition. In addition to food products, countries also presented pharmaceutical products, cosmetics, plant products and ingredients, hotel services, food services, Islamic banking, takaful and much more. The exhibition is organized under the support of the Ministry of International Trade and Industry of Malaysia («MITI»), the Halal Industry Development Corporation («HDC»), the Department of Islamic Development of Malaysia (JAKIM) and the Muslim Consumers Association of Malaysia («PPIM»).
The participation of Kazakhstan companies at the «HALFEST ASEAN 2017» exhibition has become a good platform for the exchange of information and experience with the participants, establishing partnerships and access to the capacious market of Southeast Asia, analyzing future trends in the development of the halal industry.
Reference: Today, the Halal industry of Malaysia, being one of the drivers of economic growth, remains the most attractive destination for investment and increases the volume of the country's foreign trade. In 2016, the volume of halal products export amounted to about 12.5 bln. USD. Currently, the share of the Halal industry in Malaysia's GDP is about 7.5%, and it is projected that this figure could rise to 8.5% in 2017.
According to Malaysian experts, Kazakhstan in the future could become a «halal hub» of the Central Asian region. In this context, the successful development of this direction depends on the implementation of a systematic approach to the formation of halal «ecosystem», which covers many sectors of the country's economy. It should be noted that the experience of Malaysia is of particular interest for the development of this industry in the Republic of Kazakhstan, which, in its turn, can become an additional source of economic growth of the country.